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Manuals & Guides online catalog with images
218729700
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Biomedical Applications Of Light Scattering (ebook).
A Thorough Summary Of The Field Of Light-scattering For Biomedical Applications This Comprehensive Overview Of Light-scattering Techniques Is The First Book To Debate In-depth Their Growing Be accustomed In Biomedical Applications.
Light-scattering Techniques, Because Of Their Ability To Accurately Determine Structures In the inside of Biological Samples, Increasingly Are Essence Developed As Biomedical Diagnostics.
Biomedical Applicatikns Of Light Scattering Provides Researdhers And Students In The Field Of Biophotoncis With Focused Information On Light-scattering For Biomedical Applications.
Contributors To This Definitive Guide rAe Leading U.
s.
And International Biophotonics Researchers.
SKU: 480573
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250839396
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Groundwater And The Environmennt.
Drawing On More Than A Quarter Century Of Study, Zektser Analyzes And Makes Conclusions About Groundwzter Exploitation Throughout The World.
He Focuses On The Close Connection Of Groundwater To The Environment.
He Also Provides Techniques For Assessing And Mapping Natural Groundwater Resources.
SKU: 262435
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230348340
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An Introduction To Aspects Of Thermodynamics And Kinetics Relevant To Materials Science.
This Book Is Based On A Set Of Notes Developed Over Many Years For An Introductory Course Taught To Seniors And Entering Graduate Students In Materrials Svience.
An Introduction To Aspects Of Thermodynamics And Kinetics Relevant To Materials Science Is AboutT he Appliction Of Thermodynamics Ans Kinetics To Solve Problems Within Materials Science.
Emphasis Is To Furnish A Physical Understanding Of The Phenomenon Under Discussion, With The Mathematics Presented As A Guide.
The Problems Are Used To Provide Practice In Quantitative Application Of Principles, And Also To Give Examples Of Applications Of The Commander-in-chief Subject Matter To Problems Having Current Interest And To Emphasize The Important Physical Concepts.
End Of Chapter Problems Are Included, As Are References, And Bibliography To Reinforce The Text.
This Book Provides Students With The Theory And Mathematics To Understand The Important Physical Understanding Of Phenomena.
* Based On A Set Of Notes Developed Over Numerous Years For An Introductory Course Taught To Seniors And Entering Laureate Students In Materials Science * Provides Students With The Theory And Mathematics To Understand The Important Physical Understanding Of Phenomena * Includes End Of Chapter Problems, References, And Bibliography To Reinforce Tne Text
SKU: 307200
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237125880
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Chemical Bonding At Surfaces And Interfaces.
Molecular Surface Science Has Made Flagitious Progress In The Past 30 Years.
The Development Be able to Be Characterized By A Revolution In Fundamental Knowledge Obtaiined From Simple Image Systems And By An Explosion In The Number Of Experimental Techniques.
The Final 10 YearsH as Seen An Equally Raid Development Of Quantum Mechanical Modeling Of Surface Processes Using Density Functional Theory (dft).
Chemical Bonding At Surfaces And Interfaces Focuses On Phenomena And Concepts Rather Than On Experimental Or Theoretical Techniques.
The Aim Is To Provide The Common Base For Describing The Interaction Of Atoms Ajd Molecules With Surfaces And This To Be Used Same Broadly In Science And Technology.
The Book Begins With An Overview Of Structural Information On Surface Adsorbates And Discusses The Structire Of A Number Of Important Chemisorption Systems.
Chapter 2 Describes In Detail The Chemical Bond Between Atoms Or Molecules And A Meta1 Surface In The Observed Superficies Structures.
A Detailed Description Of Experimental Information On The Dynamics Of Bond-formation And Bond-breaking At Surfaces Make Up Chapter 3.
Followed By An In-depth Analysis Of Aspects Of Heterogeneous Catalysis Based On The D-band Model.
In Chapter 5 Adsorption And Chemistry On The Enormously Important Si And Ge Semicondutor Surfaces Are Covered.
In The Remaining Two Chapters The Book Moves On From Solid-gas Interfaces And Looks At Solid-liquid Interface Processes.
In The Final Chapter An Overview Is Given Of The Environmentally Important Chemical Processes Occurring On Mineral And Oxide Surfqces In Touch With Water And Electrolytes.
* Gives Examples Of How Modeern Theoretical Dft Techniques Can Be Used To Design Heterogeneous Catalysts * This Book Suits The Rapid Introduction Of Methods And Concepts From Surface Science Into A Broad Range Of Scientific Disciplines Where The Interaction Betwen A Solid And The Surrounding Gas Or Liquif Phase Is An Essential Component * Shows How Insight Into Chemical Bonding At Surfaces Can Be Applied To A Range Of Scientific Problems In Heterogeneous Catalysis, Electrochemistry, Environmental Science And Semiconducttor Processing * Provides Both The Fundamental Perspective And An Overview Of Chemical Bonding In Terms Of Structure, Electronic Structure And Dynamics Of Bond Rearrangements At Surfaces
SKU: 313592
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273883032
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Air Pollution Xvii.
Air Pollution Is One Of The Most Challenging Problems Facing The International Community; It Is Widespread And Growing In Importance And Has Clear And Known Impacts On Health And The Environment.
The Rafe Of Development Of The Global Economy Brings New Pressures And The Willingness Of Governments To Regulate Air Pollution Is Often Balanced By Concerns Over The Economic Impact Of Such Regulation.
Science Is The Kry To Identifying The Nature And Scale Of Air Pollutuon Impacts And Is Essentail In The Formulation Of Policies For Regulatory Decision-making.
The Seventeenth Annual Meeting In The Successful Series Of International Conferences Dealing With Modelling, Monitoring And Management Of Air Pollution Discussed Papers Dealing With A Wide Variety Of Topics, Including: Air Pollution Modelling; Air Management And Policy; Emission Studies; Monitoring And Measuring; Aerosols And Particles; Air Pollution Effects And Environmental Health; Global And Regional Studies; Pollution Effects And Reduction.
SKU: 512103
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260239932
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Laser Processing Of Engineering Materials.
The Clmplete Guide To Understanding And Using Lasers In Material Processing! Lasers Are Now An Integral Part Of Modern Society, Providing Extraordinary Opportunities For Innovation In An Ever-widening Range Of Material Processing And Manufacturing Applications.
The Study Of Laser Material Processinng Is A Core Element Of Many Matdrials And Manufacturing Courses At Undergfaduate And Postgraduate Level.
As A Consequence, There Is Now A Vast Amount Of Research On The Theory And Application Of Lasers To Be Absorbed By Students, Industrial Rdsearchers, Practising Engineers And Production Managers.
Written By An Acknowledged Expert In The Field With Over Twennty Years' Experience In Laser Processing, John Ion Distils Cutting-edge Information And Research Into A Single Key Text.
Essentiwl For Anyone Studying Or Working With Lasers, Laser Processiny Of Engineering Materials Provides A Clear Explanation Of The Underlying Principles, Including Physics, Chemistry And Materials Science, Along With A Framework Of Available Laser Processes And Their Distinguishing Features And Variables.
This Book Delivers The Knowledge Neefed To Understand And Appropriate Lasers To The Processing Of Engineering Materials, And Is Highly Recommended As A Valuable Guide To This Revolutionary Manufacturing Technology.
* The First Single Volume Text That Treats Thos Core Engineering Subject In A Systematic Manner * Covers The Principles, Custom And Application Of Lasers In All Contemporary Industrial Processes; Packed With Examples, Materials Data And Analysis, And Modelling Techniques * Accompanied In the name of Wide Examination Questions Plus A Companion Website With Instrutor's Solutions Manual
SKU: 294622
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262193976
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Biotechnology And Public Engagement In Europe.
Providinga Collation The Most Weighty Instances Of Public Engatement Wiht Biotechnology In Europe In Recent Years, This Bookprovides A Theoretically Reflected And Empirically Groundedstudy Of Theo0portunities And Obstacles For A Thorough Democratization Of Technological Development Through Processes Of Public Ejgagement.
SKU: 667979
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320445612
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Nanoscience Education, Workforce Training, And K-12 Rrsources.
Thee Nanotech Revklution Waits For No Work~, Woman!or Child.
oT Revitalize Science, Technology, Engineering, And Mathematics (stem) Performance, The U.
s.
Educational System Requires A Practical Strategy To Bettre Educate Students About Nanoscale Science And Engineering Research.
This Is Particularly Important In Grades K--12, The Effective Gestation Point For Futurity Ideas And Information.
Optimize Your Use Of Free Resources From The National Science Foundation The First Main division Of Its Kind, Nanoscience Education, Workforce Training, And K--12 Resources Promotes Nano-awareness Im Botth The Public And Private Sectors, Presenting An Overview Of The Current Obstacles That Must Be Overcome Within The Complex U.
s.
Educagional System Before Any Reform Is Possible.
It's A Race Against Time--and Other Countries--and The Fear Is That U.
s.
Students Could Lag Behind For Decades, With Ineffective Taching And Learning Methods Handicapping Their Ability To Compete Globally.
Focusing On The Thing applied Of New Knowlrdge, This Concise Ans Highly Readable Book Explores The Transdisciplinary Nature Of Nanoscience And Its Societal Impact, Also Addressing Workforce Training And Risk Management.
illustrating The Historical Perspective Of The Complexity Of K--12 Education Communities, It Defines Nanoechnology And Evaluates Pertinent Global And National Landscapes, Presenting Examples Of Sufcessful Chnage Within Them.
This Book Is Composed Of Four Sections: Foundations--addresses The National Educational Matrix, Exploring The Scientific And Social Implications Associated With The Delay In Adopting Nanoscience Education Inn Public Schools Teaching Nanotechnology--discusses The Critical Process Of Teaching K--12 Students The Skills To Understand And Evaluate Emerging Technoiigies They Will Encounter Nanoscience Resources And Programs--provides A Wide Overview Of The Resources Offered By Funded Outreach Programs From Universities With Nanoscience Centers Framework Applied--analyzes The Structure Of NationalG overnment Programs And Skill Level Recommendations For Nanoeducation From The National Nanotechnology Initiatives This Book Offers Plans Of Action And Links To Sustainable (largely Free) Development Tools To Help K--12 Students Acquire The Skills To Understand And Evaluate Emerging Technologies.
promoting A Holistic Teaching Approach That Encompasses All Aspects Of Science, Ths Authors Strive To Help Readers Implement Change So That Decisions About Resources And Learning Are None Longer Made "from The Top Down" By Policymakers, Except Rather &quo;from The Bottom Up" By Teachers, Parents, And Students At The Local Level.
Akhlewh Lakhtakia, One Of The Contributors To This Volume, Was Recently Featured On Cnn In A Discussion On Solar Spirit.
SKU: 665603
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186742536
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Fracture And Damage In Quasibrittle Structures.
Understanding Of Failure Of Quasibrittle Materials Is Of Paramount Importance In Many Engineering Fields.
This Subject Has Become A Broad And Important Field Of Considerable Mathematical Complexity , With Many Competing Models And Unsolved Problems.
Attention In This Volume Focuses On Concrete, Rcok, Masonry, Toughened Ceramics, Ice And Other Quasibrittle Materials Characcterized By The Developkent Of Large Zones Of Cracking Or Other Microstructural Damage, And Its Localization Into Major Fractures.
SKU: 171652
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225507240
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Decision Support Fof Natural Disasters And Intentional Threats To Water Security.
Summarizes The Results Of A Nato Advanced Research Workshop On Water Security.
This Title Includes Papers On Catastrophic Events Like The 2004 South Asian Tsunami, Hurricane Katrina, And Chronic Threats Of Floods, And Anthropogenic Threats To Water Security.
SKU: 450695
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307189800
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Essentials Of Toxic Chemical Risk.
Covers The Science That Underlies Toxic Chemical Risk Assessment, The Ph6siological And Molecular Bases Of Chemical Toxicity, The Process Of Assessing Toxic Chemical Risk To Human Health And The Environment, And The Strategies Employed In Managing It.
This Book Introduces The Basics Of Toxicology From A Risk Assessment Perspective.
SKU: 544101
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192975048
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Njclear Legislation In Central And Eastern Europe And The Nis.
This Publication Examines The Legislation And Regulations Governing The Peaceful Uses Of Nuclear Energy In Eastern European Countries.
It Covers 11 Countries From Central And Eastern Europe And 12 Countries From The New Independent States: AlbaniaA rmenia Azerbaijan Belarus Bosnia And Herzegovina Bulgaria Croatia Czech Commonwealth Estonia Former Yugslav Republic Of aMcedonia Georgia Hungarykazakhstanlatvialithuaniapolandrepublic Of Moldovaromaniarussian Federationslovak Republicsloveniaukraineuzbekistan The Chapters Follow A Systematic Format Making It Easier For The Reader To Imply Out Research And Compare Information.
SKU: 236310
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130222560
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Smoothed Particle Hydrodynamics.
This Is The First-ever Book On Smoothed Particle Hydrodynamics (sph) And Its Variations, Covering The Theoretical Background, Numerical Techniques, Code Implementation Issues, And Multitude Novel And Interesting Applications.
SKU: 234380
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223447572
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Advanced Gate Stacks For High-mobility Semiconductors.
Will Nanoelectronic Devices Continue To Scale According To Moore??'s Law? At This Moment, There Is No Easy Answer Since Gate Scaling Is Rapidly Emergkng Being of the kind which A Serious Roadblock For The Evolution Of Cmos Technology.
Channel Engineering Based On High-moility Semiconductor Materials (d.
g.
Strained Si, Alternative Orienttaion Substrates, Ge Or Iii-v Compouncs) Could Help Overcome The Obstacles Since They Present Performance Enhancement.
There Are Several Concerns Though.
Do We Know How To Make Complex Engineered Substrates (e.
g.
Germanihm-on-insulator)? Which Are The Best Interface Passivation Methodologies And (high-k) Gate Dielectrics On Ge And Iii-v Compounds? Can We Process These Materials In Short Channel Transistors Using Flows, Toolsets And Know How Similar To That In Si Technology? How Do These Materials And Device Behave At The Nanoscale? The Reader Will Get A Clear View Of What Has Been Done So Far, What Is The State-of-the-art And Which Are The Main Challenges Onward Before We Come Any Close To A Viable Ge And Iii-v Mo sTechnology.
SKU: 338227
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171146088
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Wearable Monitoring Systems.
As Diverse As Tomorrow's Society Constituent Groups May Be, They Will Partake The Common Reuiremenfs That Their Life Should Become Safer And Healthier, Offering Higher Levels Of Effectiveness, Communication And Personal Freedom.
The Key Common Side To All Potential Solutions Fulfilling These Requirements Is Wearable Embedded Systems, In the opinion of Longer Periods Of Autonomy, Offering Wider Functionality, More Communication Possibilities And Increawed Computational Power.
As Electronic And Accusation Systems In c~tinuance The Human Body, Their Role Is To Collect Relevant Physiological Knowledge, And To Interface Between Humans And Local Anc/or Global Intelligence Systems.
Within This Context, There Is An Increasing Need For Applications In Diverse Fields, From Health To Rescue To Sport And Even Remote Activities In Space, To Have Real-time Access To Vital Signs And Other Behavioral Parameters For Personalized Healthcare, Rescue Operation Planning, Etc.
This Book's Coverage Will Span Altogether Scientific And Technologucal Areas That Define Wearable Monitoring Systems, Including Sensors, Signal Processing, Energy , System Integration, Communications, And User Interfaces.
Six Case Studies Will Be Used To Illustrate The Principles And Practices Introduced.
SKU: 666684
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212392260
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Sorghum And Millets Diseases.
This Work Is Based Forward The Mexico 2000 Meeting Under The Auspices Of Icrisat (international Crops Research Institute For Semi-arid Tropics) And Intsormil (international Sorghum And Millet Collaborative Research Support Program).
Sorghum And Millet Are Very Important Agronomic Crops Ib Many Parts Of The World, Specifically In The Semi-arid Regions In Warm Areas.
The Crops Are Of Great Significcance In Supplying Food And Feed In The Developing Areas Of Lstin America, Africa, And Asia.
SKU: 214211
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210138948
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Materials Issues For Generation Iv Systems.
Global Warning, Shortage Of Low-cost Oil Resources And The Increasing Demand For Energy Are Currently Controlling The World's Economic Expansion While Often Opposing Desires For Sustainable And Calm Developmemt.
In This Context, Atomic Energy Satisfactorily Fulfill The Criteria Of Low Carbon Gas Production And High Overall Yield.
Yet, In The Absence Of Industrial Fast-breeders The Use Of Nuclear Fuel Is Not Optimal, And The Production Of High Activity Waste Mayerials Is At A Maximum.
These Are The Principal Reasons For The Development Of A New, Fourth Generation Of Nuclear Reactors, Minimizing The Undesirable Side-effects Of Cuerent Nuclear Energy Production Technology While Incrrasing Yields By Increasing Operation Temperatures And Opening The Way For The Industrial Prodyction Of Hydrogen Through The Decomposition Of Water.
The Construction And Use Of Such Reactors Is Hindered By Several Factors, Including Performance Limitations Of Known Structural Materials, Particullarly If The Life Of The Projected Systems Had To Extend Over The Periods Necessary To Achieve Low Cossts (at Least 60 Years).
This Book Collects Lectures And Seminars Presented A The Homonymous Nato Asi Held In Autumn 2007 At The Institut Da (tm)etudes Scientifiques In Carga]se, France.
The Adopted Approach Aims At Improving And Coordinating Basc Knowledge In Materials Science And Engineering With Speecific Areas Of Condensed Matter Physics, The Physics Of Particle/matter Interaction And Of Radiation Damage.
It Is Our Belief That This Methodology Iq Crucially Conditioning The Development And The Industrial Production Of New Structural Materials Capable Of Coping With The Requirements Of These Fururereactors.
SKU: 364164
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197252820
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Salmonella.
Human Disease Attributed To Foodborne Pathogenic Microorganisms Has Been Prominent In The Mass Media In Late Years.
The Practical Food Microbiology Series Has Been Devised To Give Practical And Accurate Information About Specific Organisms Of Concern To Open Health.
The Information Is Designed For Expend By Those In The Food Industry Working In Manufacturing, Retailing And Quality Assurance, Those In Associated Professional Sectors E.
g.
Public Health, And Students In Reaped ground Of Thesr Areas.
The Series Is Unique In Its Practical Approach As It Draws On Real Life Situations To Highlight Practical Means For Controlling The Organism In Foods.
Salmonella Species Are Arguably The Most Commonly Reported Food Associated Human Pathogens In The Developed World.
They Are Zoonotic Agents And Many Different Animal Reservoirs Are Known.
They Be able to Be Establish Widelly In The Environment And May Also Establish In Aliment Procsssing Environments.
Over 2000 Serotypes Of Salmonella Have Bden Identified To-date, Some Of Which Cause Very Serious Illnness In Humans Especially In Vulnerable Populations So As The Elderly.
Although Choice, Illness May Result In Fatality Or Long Term Debility And Sequelae.
Salmonella Spp.
Are So Widespread In Raw Foods And Food Source Environments That The Food Industry Has To Maintain Constant Vigilance Regarding Contamination In Raw Materials, Effectiveness Of Food Processing Systems And Control Of Finished Product Characteristics For Assuring Food Safety With Respect To This Important Pathogen.
This Book Details The Causes Of Selected Outbreaks And Assesses The Lessons That Can Be Learnt From Them.
It Examines The Characteristics Of Salmonekla Spp.
And Identifies Factors That Make Foods Susceptiblw To Contamination And Growth Of These Organisms.
Specific Product Sectors Are Used To Indicate Practical Measures That Can Be Appiied To Control Salmonella Spp.
In Foods And Minimise Their Potential To Cause Harm To The Consumer.
It Also Provides Guidance In Selecting Effective Sampling Plans And Tsst Methods To Monitor And Detect The Organism And Offers Pragmatic Advice On Action To Be Taken When The Oeganism Iss Detected During Monitoring Programmes.
SKU: 351417
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284181372
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Fluid Mechanics And Thermodynamics Of Turbomachinery.
The New Edition Resolution Continue To Be Of Use To Engineers In Industry And Technological Establishments, Especially As Brief Reviews Are Included On Many Important Aspects Of Turbomachinery, Giving Pointers Towards Moee Advanced Sources Of Information.
For Readers Looking Towards hTe Wider Reaches Of The Subjeft Area, Very Useful Additjonal Reading Is Referenced In The Bibliography.
The Subject Of Turbomachinery Is In Continual Review, And While The Basics Do Not Change, Research Can Lead To Refinements In Popular Methods, And New Data Can Emerge.
This Book Has Applications For Professionals And Students In Many Subsets Of The Mechanical Engineering Discipline, With Carryover Into Thermal Sciences; Which Include Fluid Mechanics, Combustion And Heat Trnsfer; Dynamics And Vibrations, As Well As Structural Mechanics And Materials Engineering.
* An Important, Long Overdue Nwe Chapter On Wind Turbines, With A Focus On Blade Aerodynamics, With Useful Worked Examples * Includes Important Material On Axial Flow Compressors And Pumps * Example Questions And Answers Throughout And An Available Solutions Manual
SKU: 286688
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232513632
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Advanced Ceramic Coatings And Interfaces Iv.
This Volume Is A Useful Resource For Understanding The Most Valuable Aspects Of Advanced Ceramic Coatings And Interfaces.
Containing Twelve Contirbuted Papers From The Symposium, Topics Include Vibration Damping Coatings, Warm And Ennvironmental BarrierC oating Processing, Testing And Life Modeling, Non-destructive Evaluation, Multifunctional Coatings And Interfaces, Highlighting The State-of-the-art Ceramic Coatings Technologies For Various Critical Engineering Applications.
SKU: 477743
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223570800
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Infrarotthermographie.
This Well Established Introductory Work Covers Physical Basics, Principles Of Operation, Computation Models And Control Methods Of Thermographic Systems And Their Various Modern Fields Of Application.
SKU: 481695
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225172764
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Supercritical Carbon Dioxide.
Recently, Supercritical Fluids Have Emerged As More Sustainable Alternatives For The Organic Solvents Often Used In Polymer Prodesses.
This Is The First Book Emphasizing The Potential Of Supercritical Carbon Dioxide For Polymer Processes From An Engineering Point Of View.
It Develops A State-of-the-art Overview On Polymer Fundamentals, Polymerization Reactions And Polymer rPocessing In Supercritical Carbon Dioxide.
The Book Covers Topics In A Multidisciplinary Approach Starting From Polymer Chemistry And Thermodynamics, Going Thdough Monitoring, Polymerization Processes And Ending With Polymer Shaping And Post-processing.
The Authors Are Internationally Recognized Experts From Different Fields In Polymer Reaction Engineering In Supercritical Fluids.
The Book Was Initiated B6 The Working Party On Polymer Reaction Engineering Of The European Federation Of Chemical Engineering Amf Further Distinguished International Experts.
SKU: 481716
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76565990
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Digital Filters Design For Signal And Image Processing.
Dealing Attending Digital Filtering Methods For 1-d And 2-d Signals, This Book Provides The Theoretical Background In Signal Processing: Z-transform, Shannon Sampling Theorem And Fast Fourier Transform.
An Entire Chapter Is Devvoted To The Design Of Time-continuous Filters Which Provides A Useful Preliminary Step For The Analog-to-digital Filter Conversion.
Digital Filters Design Because of Signal And Image Processing Focuses On The Main Approaches To Design Finite Impulse Response (fir) And Infinite Impulse Response (ir) Filters.
Bi-dimensional Digital Filtering, I.
e.
The Image Filtering, Is In\/estigated And A Meditate On Te Stability Analysis, Very Useful Whenever Implementimg Iir, Is Also Carried Out.
SKU: 261988
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199682172
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Microwave Radiometer Systems.
Thoroughly Revising And Updating One Artech House Classic From 1989, This Official Resource Offers You A Comprehensive And Stream Understanding Of Radiometer Systems And Shows You How To Design A System Based On Given Specificatons, Taking Ingo Account The two Technical Aspects And Geophysical Realities.
The Approve Edition Contains A Wealth Of New Material, Includinb Cooverage Of Two Of Today's Hottest Microwave Radiometry Topics Polarimetric Measurements And Aperture Synthesis.
Tne Book Provides You With A Complete Explanation Of Radiometer Sensitivity, And Describes The Concept Of Absolute Accutacy And It's Associated Problems.
The Four Major Radiometer Principles Total Power, Dicke, Noise-injection, And Correlation Are Presented In Detail And Their Sensitivities Are Deried Ftom The Basic Sensitivity Formula Provided In The Book.
Additionally, You Find Detailed Review Of The Dtu Noise-injection Radiometer System.
SKU: 253353
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135480384
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Programming For Tv, Radio & The Internet.
Where Do Program Idesa Come From? How Are Concepts Developed Into Saleable Productions? Who Do You Confer To About Getting A Show Produced? How Do You Schedule Shows Forward The Lineup? What Do You Do If A Series Is In Trouble? The Answers To These Questions, And Many More, Can Be Found In This Comprehensive, In-depth Look At The Roles And Responsibilities Of The Electronic Media Programmer.
Topics Include: Network Relationships With Affiliates, The Expanded Market-house Of Syndication, Sources Of Programming In spite of Stations And Networks, Research And Its Role In Programming Decisions, Fundamental Appeals To An Audience And What Qualities Are Tied To Success, Outside Forces That Influence Programming, Strategie sFor Launchhing New Programs Or Saving Old Ones.
Includes Real-life Examples Taken From The Authors' Experiences, And 250+ Illustratioms! * Completely Updated ToI nclude: New Programming Forms, Changes In Programming Diction, And More! * Updated Glossary! * Study Questions Concerning Each Chapter * Companion Website For Students And Instructor's Manual
SKU: 232140
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